Volkswagen Ends .Bentley gTLD: A Look at Its Dot-Brand Strategy
Volkswagen Group has once again demonstrated its inconsistent approach to managing dot-brand generic top-level domains (gTLDs). This time, the luxury car brand Bentley, a subsidiary of Volkswagen, has decided to terminate its .bentley gTLD. The decision was recently disclosed to ICANN, marking yet another chapter in Volkswagen’s mixed track record with its dot-brand portfolio. The End […]
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