Research conducted by Hostinger has found that spending large sums of money on a domain name may not lead to a profitable return on investment.
The web hosting provider assessed the seven most costly domain names and determined that although sexually suggestive content appears to generate website traffic, non-fungible tokens (NFTs) have not had a similar effect, thus far.
NFTs.com, which was bought for $15 million last August, has had virtually no visitors since then according to Hostinger, though it is the third priciest domain name on their list.
Hostinger reported that the site, which is powered by DigitalArtists.com Marketplace, contains minimal information and utilized the SimilarWeb tool to determine the number of monthly visits.
The price is high, but there is insufficient information to determine the level of web traffic, suggesting that the site has few visitors.
Voice.com, a digital art token-based platform purchased in 2019 for facilitating the use of non-fungible tokens (NFTs) for making digital art collectible, has registered less than 89,000 visitors per month despite being sold for the highest price of $30 million.
Escom’s sale of Sex.com to Clover Holding for $10 million in 2010 seems to have been effective, as the website received a total of 64 million monthly visitors.
Hostinger observed that the provocative domain name had more traffic than the other top five sites combined and was being put up for resale at auction, with a beginning price of $20 million.
Hotels.com, sold in 2001 for $11 million which would be worth approximately $18 million today, is the oldest domain on the list and it has the highest monthly traffic of 44.5 million hits.
Elon Musk’s 2014 purchase of Tesla.com for $11 million appears to have been a wise decision, as the domain name now receives 16.9 million monthly visits. It took Musk around ten years to gain ownership of the domain name from Silicon Valley engineer Stuart Grossman.