The Most Costly Domain Name Has Little Site Traffic

The historically most expensive domain name is not performing particularly well in terms of website traffic.

According to recent findings, the cost of purchasing a domain name from a domain registrar will normally cost between $10 and $20 every year; nevertheless, this is only a drop in the ocean in terms of the prospective price tag.

Data suggests the transaction wasn’t a great value for money based on the site’s monthly visitor stats (88.8k per month). was purchased by a team of technologists, artists, and curators from the enterprise analytics and software business MicroStrategy.

Top dollar domains

The top seven websites have a total price tag of $109 million and contain the following domain names:,,,, and was the most expensive website to develop.

Prior to being acquired by Vodafone in 2015 for the price of $17 million, the domain name was owned by the Chinese business 360 Security Technology, which specializes in internet security.

According to the data provided by SimilarWeb, its traffic does substantially better than the most costly domain with 23.9 million monthly visits, placing it in 154th place among the most popular websites in China.

In addition to this, Escom sold the domain name to Clover Holdings in November of 2010, after Clover Holdings won an auction for the domain name.

With an average of 64 million visitors each month, the domain name is presently up for purchase, and the minimum bids have already reached $20 million. presently, the domain name receives more traffic than the rest of the top five sites combined.

“The outlay is relatively small for multi-billion dollar companies, especially if it secures your presence on the web, strengthens your brand, and provides a good stream of traffic to your website. ” Nevertheless, as the results of this study demonstrate, paying millions of dollars on a domain name is no assurance that millions of people would visit the website.

Elon Musk, the CEO of Tesla, has stated in the past that it took him 10 years to purchase the domain from Silicon Valley engineer Stuart Grossman for around $11 million. Grossman was selling the domain.


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