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Selling domain
names - that's the business to be in. It's a licence to print money.
We're talking telephone numbers here; the domain name Business.com
was sold for a staggering $8 million. That makes it the most
expensive domain name in the world. Previous record holders include
Compaq who paid nigh on $3.3 million for the Altavista.com name.
It's the .com
addresses that are pulling in the big money. Out of the 32 million
or so domain names registered worldwide over 22 million of them are
.coms. The second most popular is .net, with a paltry 5 million
domains registered. In a business world that no longer relies on
flashy offices and smart suits to create the right image, a .com
domain can say a lot about your business. Get the right domain name,
spend a bit of money on producing a professional web site and
visitors to the site will probably assume you're a large,
established, international business. That's why .coms are so
valuable.
But isn't it a
bit late to grab those really great domain names and to turn
yourself into an overnight millionaire by auctioning them off? Well
yes, the truth is, all the good .com domains were gone long ago,
snatched up by Internet pioneers who realized their potential value.
In fact some 97 per cent of the words in Webster's dictionary have
already been registered.
Don't give up
hope though. Changes in the domain name industry have opened up a
whole new world of potential. You can now register names containing
anything up to 67 characters (the previous maximum was 26). San
Diego lawyer Michael Eddy was quick to jump on this particular
bandwagon and he successfully registered
www.attorneyreferralservice.com and www.hotelreservationservice.com
soon after the new ruling came into action.
And don't forget
there are the 243 country suffixes to explore. Dot com might be the
most desirable suffix but there are some quirky addresses elsewhere
in the world that could come in useful. For example, the Italian
government recently ruled that non-Italian organisations could now
register an .it domain - anybody for buy.it, sell.it or want.it?
Other popular countries are Turkmenistan with its .tm address, the
Kingdom of Tonga's .to (fly.to, takeatrip.to etc), Austria with .at
and American Samoa with the potentially useful .as.
If you're dead
set on a .com you could always take a look at the domains that have
been repossessed. Every year or couple of years people have to pay
up to renew their domain name - inevitably some forget or simply
can't afford it anymore. These domain names are repossessed and
available for sale again at the usual price. We have done our
research to offer you some of the best
expired names
available here. Good names available recently includes:
shop-a-deal.com, buy-online.com, car-catalogue.com,
travel-advise.com, baby-giftshop.com, and many others!
So how much are they worth?
Business.com
holds the record as the most valuable domain on the Net. It was
bought for a whopping $8 million by the Californian business
eCompanies. ECompanies specialises in launching Internet start-ups
and they plan to turn Business.com into a business-to-business
portal site. Jake Winebaum, co-founder of eCompanies, is excited
about the purchase, "Business.com is the highest order
business-to-business domain name and is a perfect match with the
service we're planning… we plan to make Business.com the Internet's
pre-eminent business brand." Marc Ostrofsky, a Houston based media
entrepreneur, is the now very rich man who sold the Business.com
address.
But Business.com could soon be toppled from its top place position.
The owners of the domain Year2000.com got very excited when they
received a $10 million bid for the name, which they were auctioning
off through eBay. The bid seemed high for a URL that now seems past
its sell-by date and surprise, surprise, the $10 million bid turned
out to be a hoax. However, a bid of $2 million had been genuine,
unfortunately for Year2000.com the $2 million bidder withdrew before
the end of the auction. To prevent the same thing happening again,
the domain were being auctioned off privately; estimates of a $1
million price tag look much more realistic.
Domain name
speculators are also keeping an eye on Banks.com, being auctioned
off by the UK company Names123.com. They expected a £1 million price
tag for this little lovely. Bids were standing at around £100,000
and the auction closed on March 1st 2000. It's feared this name
could be overpriced, after all the much better name Bank.com has
already gone and that site is being developed as a community banking
resource.
The Bestseller's list
Business.com
$8 million
The details: Bought by the Californian-based eCompanies. They plan
to develop the site as a business-to-business service.
AsSeenOnTv.com
$5.1 million
The details: Bought for an extortionate sum and now the place to buy
all your As Seen On TV products.
Altavista.com
$3.3 million
The details: Bought by Compaq for its search engine Altavista. It
means you no longer had to type in the cumbersome URL
www.digital.com/altavista.
Wine.com
$2.9 million
The details: Not only did VirtualVineyard.com acquire the domain
name wine.com back in September 1999 but it also bought a live site.
However it's the URL that VirtualVineyards really wanted, the
VirtualVineyard's content was immediately swapped over to the
Wine.com domain.
Autos.com
$2.2 million
The details: The sale of this domain was conducted by Hit Domains.
The URL was bought by CarsDirect.com, the number one car buying site
on the web. Autos.com is now the front door for the company's
various auto services.
Express.com
$1.8 million
The details: Now home to the online audio and video retailer DVD
Express.
Wallstreet.com
$1m
The details: This domain was sold in April 1999 by Ehud Gavron, who
runs an ISP business in Arizona. Online casino Players Sportsbooks
and Casino bought Wallstreet.com and they run a stockmarket gambling
service on the site. Players Sportsbooks and Casino are based on a
tiny island in Venezuela - presumably for tax reasons.
Rock.com
$1m
The details: Yes, you've guessed it, this site is now devoted to all
matters rock music related.
Websites.com
$970,000
The details: This desirable domain was auctioned off by Great
Domains and now is home to Verio, a company that provides Internet
and web hosting services to businesses.
Drugs.com
$830,000
The details: Drugs.com was bought from Eric MacIver in May 1999.
MacIver had originally planned to set up a pharmaceutical
distribution site at Drugs.com. Internet start-up incubator Venture
Frogs bought the domain and is now running a drugs and pharmacy
portal from there.
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