Domain Registration Related News
UK companies told to embrace .eu domains
Relations between the EU and the UK have at times been strained but
that should be no reason for UK companies to ignore the potential of
registering a dot-eu domain name.
By the 7 April general release of dot-eu domains, pre-registrations
for trademarked brands, as well as some predictably in-demand domains
such as sex.eu, are expected to hit 1.5 million. However, UK names are
conspicuous by their absence.
Registrar Nominet said UK applications for dot-eu domains account for
less than one in 10. Nominet said it's likely UK companies are
standing by the value of their dot-uk brands.
Damian Schmidt, CEO of rival domain name registrar Strato: "We think
that in Great Britain the dot-eu domain just isn't a topic which is
But he said that attitude could ultimately prove costly.