Buy-out lets Demys stake claim on its own domain

April 2005

Scottish domain name adviser Demys, has completed a buy-out from its parent, Henderson Boyd Jackson, for an undisclosed sum.

Demys manages the domain name portfolios of a number of blue chip firms throughout the UK, Europe and the US. One of its early successes was the securing of the domain name IF.com, for Halifax’s new on-line banking venture.

Co-founder Penny Hearn said managing domain name portfolios was now an integral part of building and protecting a brand. "If a company doesn’t have a domain name strategy in place as it develops, this spells trouble in the future," she said.

"There is huge potential. Most businesses now understand the rationale for our services. In the early days we dealt with IT departments, but increasingly large companies align us with their marketing function or company secretarial, which is commonly responsible for other elements of an organisation’s intellectual property.

"We help protect brands on the internet, and that’s vital in today’s electronic marketplace." Hearn and chief executive Andrew Lothian have enjoyed significant customer and revenue growth at Demys.