Business miss out on domain names

May 2004

Choosing the most generic domain name available is the only way to guarantee customers can find your company's Web site, says a new survey.

A study by search engine specialists CommonName says that 71% of Net users had given up trying to guess a firm's URL at some point, with most calling it a day after no more than three attempts.

Almost three quarters of surfers automatically assumed a company's address would be their name followed by .com, with hyphens and unusual domain endings such as .tv blamed for obscuring results.