Travel industry to have its own web address

December 2004

Companies in the travel and tourism industry are to have their own internet address.

The '.travel' top level domain (TLD), which should launch in the second quarter of 2005, will provide a new variation to the continuing demand for new web addresses.

The global desire for TLDs is strong and there are about one million new '.com' and '.net' registrations every month.

'We are creating a unique space for the travel and tourism industry to conduct better business,' said Ron Andruff, president and chief executive of the Tralliance Corporation, the company managing the roll-out of the .travel domain.

He says there are about 45,000 travel and tourism web sites that will produce over $150bn in online transactions this year.

National travel associations will authenticate potential members and applicants for a .travel domain will have to be associated to the travel industry.