Domain Registration Related News
Domain Names Still Important Despite Search
Engine Popularity
August 2004
A common belief is that search engines like
Google make specific web addresses, that is,
Internet domain names, relatively unimportant.
That is not true, asserts psychologist Susan D.
Griffith, Ph.D. As in other areas of branding,
names are everything, and memorable names on the
Internet are more important than ever before.
A wonderful feature of the Internet is that web
addresses are accessible by letters and words.
There is no need for an Internet directory, that
is, a search engine, when we can remember the
name of the place we want to visit on the
Internet, Griffith remarks.
All businesses need targeted, memorable web
addresses this century, but most businesses dont
have them, maintains a psychologist who studies
effective use of the Internet. All businesses
today are online businesses, whether sales take
place via the Internet or not. All businesses
today need web addresses just as much as they
need telephone numbers, and good, memorable web
addresses are more important than ever.
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