Simplified Names Deliver Greater Ease of Use
to Professionals
August 2004
Qualified professionals and their organizations
may now register "second-level" .Pro Internet
domain names that provide simpler, more direct
Internet addresses for doctors, lawyers and
accountants. RegistryPro, the .Pro registry
operator, today said it has received approval of
the Internet Corporation for Assigned Names and
Numbers (ICANN) to begin offering second-level
.Pro domain names immediately.
The newly available second-level domain names
enable professionals to use the simple "johndoe.pro"
domain name format. When the .Pro Top-Level Domain
(TLD) launched earlier this year, registrants
could only sign up for so-called "third-level"
domain names -- for example, johnsmith.law.pro for
lawyers, johndoe.med.pro for doctors or
johnjones.cpa.pro for public accountants.
"Availability of second-level domain names
increases the demand for .Pro names," said Michael
Delciello, general manager of RegistryPro. "This
simplified naming format helps professionals
market their .Pro domains, and makes it easier for
their clients, patients and other Internet users
to find and use the .Pro Web sites."
An organization providing multiple professional
services and meeting two or more eligibility
requirements may claim a second-level .Pro name
that resolves directly to its Web site and email
system. Organizations who only qualify for a
single third-level domain name may register
second-level names that automatically redirect
online traffic to Web sites or email systems using
their third-level names. In either case, the
second-level name provides an easier online path
to the desired destination.
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