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Cybersquatting profits from online brands
16th January 2003

Cybersquatters who use popular names to make money out of companies or to drive traffic to their own sites are still a problem in the online world 
When it comes to corporate branding, imitation is not considered the most sincere form of flattery -- especially when the purpose of the exercise may be to wrest dollars out of the brand's owner. 

In the online world, problems associated with cybersquatting, including the practice of registering a domain name similar to that of an existing high-profile company for the apparent purpose of wresting a lucrative sum from that company, continue to reign. Despite an increasing level of regulation designed to combat this practice, companies are continuing to find their valuable brands compromised. 

The most recent Australian victim is the Essendon Football Club, which found its Australian domain name, www.essendonfc.com.au, copied in the dot-com domain space, where it hosts a soft-porn site. 



Details at: http://news.zdnet.co.uk/story/0,,t278-s2128800,00.html

 

 

 

 

 

 

 

 
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