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Domain Names Once Again Fetch Top Dollar

Dec. 25 , 2003

One more sign the technology sector is rebounding: An Internet domain name is again commanding seven figures. Last week, a Florida man sold for $1.3 million, a healthy profit over the $15,000 he paid for it in 1997.

The buyers, largely entertainment industry folks who have opted to remain anonymous behind the acquiring company, LLC, want to create a portal for men.

"In the last couple of years, the domain names were selling for significantly less than what they did in '99, 2000," said Monte Cahn, chief executive of Moniker Online Services, which brokered the sale.

He said the seven-figure price tag for "is a big indicator of what's yet to come."

At the market's height, a handful of domain names sold for millions of dollars, including $7.5 million for in late 1999 and $3 million for in January 2000.

But countless others sat unclaimed, and the dot-com bust forced many domain name speculators to give them up when they came up for re-registration, at roughly $30 apiece.

Ryan Levy, vice president of marketing for, said the company also has purchased more than 1,000 other domain names over the past year at fire-sale prices to use in conjunction with the new portal.

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