Domain Name News
ASA slaps .eu domain name seller
The Advertising Standards Authority (ASA) has ordered a Cambridge-based company to stop sending emails implying that it is accredited to offer .eu domain names.
.EU Registry Services claimed it was the operator of the .eu suffix, which is actually the responsibility of a non-profit organisation, the European Registry of Internet Domain Names (Eurid).
"We are proud to be operating the internet's most important regional domain name," stated an email sent out by the company.
But although the .eu suffix was approved by the European Commission in March 2002 it is not yet live. And, according to a Eurid spokeswoman, it is unlikely to be until the autumn or winter of next year.
As a result, no registrars have been accredited as sellers; registrars do not know the criteria that they will have to meet to be able to bid for this status and the rules for operating the suffix have not been finalised.
The ASA said in a statement: "Because they [ .EU Registry Services] had not substantiated their claims, the Authority told the advertisers not to repeat the email and reminded them of their responsibility to hold substantiation to support advertised claims."
Details at: http://www.vnunet.com/News/1151319