Domain Name News
Register.com v. Domain Registry of Canada
Register.com Inc is suing a competitor for allegedly using deceptive tactics to lure away its domain name registration customers. But defendant Domain Registry of Canada Inc seems to think Register.com is using very similar tactics itself, Kevin Murphy writes.
Register.com sued DROC in its native New York this week, alleging unfair competition, false advertising, breach of contract and misappropriation of trade secrets. The larger firm alleges DROC engages in a "deceptive and misleading scheme" - a marketing practice known as "domain slamming" - that is costing it thousands of customers.
Slamming is the name given to the practice when a registrar sends a solicitation to a customer of a competitor, asking them to transfer their business, but makes the solicitation look like a renewal notice or an expiration notice, to confuse them into making the switch.
"These solicitations do not mention that it was Register.com, and not any of the defendants, that originally registered the customers' domain names," the complaint reads. "Nor do they explain that customers who accept defendants' solicitation will actually be transferring their domain name registrations to a direct competitor of Register.com."
The company said that in a sample week this August, about 15% of all the customers that transferred from Register.com to another registrar transferred to DROC, which is a reseller for Washington-based eNom Inc and also trades as Domain Registry of America Inc.
Details at: http://www.theregus.com/content/6/26296.html