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Ad watchdog critical of Domain Registry of Europe

16/08/2002 

The Advertising watchdog has slammed Domain Registry of Europe (DRoE) for misleading consumers over its mailshots that "look like bills". 

Last month The Register reported how the Canada-based domain registration outfit is currently targeting domain holders in the UK with unsolicited letters that readers claim "look like bills". 

DRoE maintains that the letters point out that the notice is "not a bill, rather an easy means of payment should you decide to register or renew your domain(s) with us". 

However, that hasn't satisfied the Advertising Watchdog Authority (ASA). A document seen by The Register reveals that the ASA is highly critical of DRoE's approach and demanded that it revises its letters to ensure they are clearly marked as an advertisement. 

Said the ASA in correspondence to one of those people who complained about DRoE's tactics: "We consider that the mailing suggests that it is an official notice, that it misleadingly exaggerates the importance of the mailing's content and that it fails to indicate clearly that this is an advertisement. 

"We have therefore asked for the advertisers' assurance that the mailing is amended to delete the words "IMPORTANT NOTICE" and other suggestions that exaggerate the status of the mailing and that it states clearly from the outset that the material is an advertisement." 

Details at: http://www.theregister.co.uk/content/6/26705.html

 

 

 

 

 

 
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