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Choosing Most Popular Keywords

Internet business owners spend a vast amount of their time thinking up online marketing and advertising strategies to draw targeted visitors to their web sites. You will find that there are many ways to drive traffic to your web site. One of these is by featuring the web's most popular keywords on your site. This approach however, has its advantages as well as its drawbacks.

If you happen to choose a popular keyword or phrase, you may find yourself competing with countless other businesses fighting for top rankings on search engines for this particular popular keyword or phrase. This is a drawback that may possibly jeopardize your plan for reaching out to your targeted market.

A tip to secure a top place amongst search engines is to develop keywords or phrases relevant to your online business that are popular yet unused. This can be quite a challenge as most popular keywords would have already been 'discovered' and used. This may sometimes require you to use common spelling errors in your keywords. Bear in mind that the keywords you choose must always be relevant to your business so that searchers sincerely looking for information relating your products or services will find exactly what they need and this will result in a higher chance of them actually buying something of yours.

Another tip is to limit your keywords or phrases to at most two per web page. This will certainly enable you to optimize your web site for search engines. One good practice to make into a habit is to keep the keywords or phrases on your web pages dynamic. What this means is that you should always be on the lookout for new keywords to refresh your web pages with. Although it may sound tedious, doing this once a month will result in significant improvement of your web site optimization with regards to search engines.

Remember that relevance is the most important key in web site optimization. It will be of no value to you if you manage to find the most popular keywords but they bear no relevance to your web site or your online business at all.

 

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